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Direct mail,working notes.
Strategy, pricing breakdowns, vendor exposés. Real numbers, no fluff.
Featured · Pricing
Why your last direct-mail vendor charged $0.62/piece for a $0.18 quote.
When a direct-mail vendor advertises postcards as low as $0.18, the sentence is technically true and almost completely meaningless. Here's how the math actually shakes out.
10 min read
Strategy
EDDM vs targeted lists: when to use which.
Both are direct mail. They're optimized for different things. Picking wrong wastes 30% of your campaign budget on the wrong audience.
7 min · Apr 14, 2026
Pricing
What CASS actually does (and why it matters).
CASS-certified address cleansing is the difference between 92% deliverable mail and 60% deliverable mail. Here's what the standard actually verifies.
6 min · Mar 21, 2026