ROI Calculator
Will direct mail pay offfor your business?
Plug in your numbers. We do the campaign math against the all-in pricing tier you'd land in. No fabricated benchmarks; the response rate defaults pull from your industry's research-sourced figures.
5,000 to 7,499 pieces tier · $0.65 per piece
Year-1 revenue from a typical new customer
Direct mail industry average is 2.9% (prospect lists), 5.3% (house lists)
Of customers who respond, what % typically become paying customers?
You need 2 customers to pay back this campaign.
About the math.
Response rate. Direct mail industry average is 2.9% for prospect lists and 5.3% for house lists (existing customers). Healthcare commands 4.1%; commodity retail trends lower at 2.0% to 2.5%. Industry presets pull these defaults from research-sourced figures.
Close rate. Of customers who respond (call, scan a QR, visit the site), what % become paying customers? This varies by industry: home services typically close 40 to 60%, professional services 20 to 40%, retail higher at 50 to 70%.
Customer lifetime value. Use year-1 revenue, not lifetime. Year-1 is what underwrites the campaign decision; LTV inflates ROI in ways procurement teams correctly discount.
Campaign cost. Pulled live from the same pricing source-of-truth used at checkout. The number you see here is the number on the invoice.