Resources / Stats
Direct mail statistics,2026 edition.
Sourced industry numbers, refreshed for 2026. Cite freely; everything is footnoted.
161%
Direct mail ROI · 2025 industry average
Per Modern Postcard / DMA composite
132s
Attention per piece
vs 13.8 seconds for digital ads
$253.54
Revenue per direct-mail lead
509% over $41.60 digital lead avg
5.3%
House-list response rate
Industry average for existing customers
2.9%
Prospect-list response rate
Industry average for cold outreach
27%
Multichannel response rate
Direct mail integrated with digital
Why these numbers matter
Marketing decisions get made on whichever data is closest to hand. We post these so the closest data is also the most accurate. If you're justifying a direct-mail budget to your CFO, every number on this page is sourced and defensible.
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