USPS Glossary

EDDM Retail Indicia

The pre-printed postage marking on EDDM mail that replaces a stamp.

Full definition

Instead of a postage stamp, EDDM pieces carry a printed indicia in the upper-right corner indicating they were paid through the EDDM Retail program. Format must follow strict USPS specs (size, placement, wording). Vendors handle this for you; you don't apply postage manually.

Related terms

EDDM →
Every Door Direct Mail — USPS service that delivers your mail to every household on a selected carrier route.
Carrier route →
The geographic territory served by a single USPS letter carrier; the unit of selection in EDDM.

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